Ferrari signed a multi-year deal on Monday with Switzerland-based blockchain agency Velas Community to create unique digital content material for followers.
The deal additionally makes Velas the title sponsor of the Ferrari Esports Collection and the Italian automaker’s esports workforce that can compete within the F1 Esports Collection, a digital championship that features each participant within the FIA Formulation 1 World Championship.
Over the previous 12 months, Ferrari has continued to increase its attain and diversify.
- In March, the corporate signed a clothes cope with Italian luxurious model Giorgio Armani to outfit its F1 drivers and workforce employees.
- The posh automobile producer confirmed in April that it’ll race LMDh categorized autos in 2023; its first all-electric shopper car will debut in 2025.
- Final week, it secured a multi-year partnership with Spanish financial institution Santander to advise its plans to change into carbon impartial by 2030.
The Finish of a Sturdy Yr
Ferrari posted $1.24 billion in income in Q3 2021, up from $1.04 billion in the identical interval final 12 months.
The Italian automaker noticed its sponsorship, industrial, and types phase generate $100 million in income through the quarter, up 1.3% year-over-year, primarily attributable to F1 sponsorship offers.
Ferrari expects full-year income to achieve $5 billion, up from $3.9 billion in income for FY2020.