The beneath is a direct excerpt of Marty’s Bent Issue #1133: “Media on a Bitcoin Standard.” Sign up for the newsletter here.
Bitcoin is revolutionizing media and only a few individuals are paying consideration. Your Uncle Marty is turning into extra satisfied of this by the day. Particularly as he will get extra acquainted with Podcasting 2.0, the present killer app of good contracts on high of Bitcoin.
We have talked about Podcasting 2.0 on this rag earlier than however for these of you who’re unaware here is a short explainer; Podcasting 2.0 enable a podcaster to connect a bitcoin lightning community deal with or a number of addresses within the RSS feed that syndicates their audio file to the entire totally different podcasting platforms and apps. Podcasting platforms and apps who need podcasters and their listeners to have the ability to reap the advantages of Podcasting 2.0 incorporate bitcoin wallets into their merchandise in order that customers can ship sats to the lightning deal with(es) included within the RSS feed as they pay attention. This permits podcasters to straight monetize their content material. Customers can ship hosts an quantity of bitcoin that they consider is commensurate with the quantity of worth they’ve gotten out of the content material. The podcaster can then distribute that worth to their staff robotically.
This is what our cut up seems like at TFTC.
I get a stable chunk, my co-host Matt will get a stable chunk, and our producer and developer/node supervisor get a reduce for the worth they carry to the operation. Our RSS feed acts as a sensible contract as a result of that is the place we put in our addresses and the cut up between the 4 of us. When freaks ship sats to the podcast they’re instantly distributed to every of us based mostly off the ratio visualized above. There isn’t any intervention on my finish to maneuver the cash aside from dumping the addresses and the splits into the RSS feed.
That is one thing quite simple, but additionally very profound as it would have large implications for content material monetization as time strikes ahead. You’ll be able to start to implement any such direct monetization into written and video content material as effectively. Artists who produce music might reap the benefits of this in addition to it hypercharges the power for unbiased artists to interrupt away from report labels and platforms like Spotify that take a lion’s hare of the income produced by their artwork. If they’ll determine the right way to create a Lightning-enabled paywall for his or her songs or incorporate sats streaming so listeners pay microtransactions as they pay attention, they’ll straight monetize their music and instantly pay everybody concerned with its manufacturing.
As I level out above, adverts should be round, however they may act in another way. Customers utilizing Podcasting 2.0 suitable apps whereas listening to the adverts in a podcast might probably receives a commission for that point. Advertisers might designate a portion of their advert finances to make this a actuality. Hopefully getting far more correct information on the price of person acquisition that enables them to make higher choices round spends.
That is only a rushed and never completely fleshed out model of the imaginative and prescient in my head. About to go meet my mother and father for dinner however hope to carry a few of these concepts to market over the subsequent yr at TFTC. Be looking out!